Competitive Edge

Runners train hard and frequently. They run up and down hills, long and slow, and work hard during intervals. They test their speed, increase their mileage and keep an eye on their competitors.

Runners use new technology to improve their results, they wear dry fit shirts, tights and even socks, measure their speed and heart rate with the latest Apple aps, Garmin or Polar. They listen to special playlists with songs that change rhythm according to their current running speed, and consume gels, sport drinks and protein shakes.

Runners do everything they can to shave off those extra seconds and become faster.

When shoe technology dramatically improved in the 80’s, and brands introduced a lighter shoe that promised  energy return, added  spring to your step and made you run faster, runners didn’t stop running up those steep hills, they didn't stop running in the right heart rate zone, or checking out their competitors - they carried on training.

Even with new technology improvements we still need to do all we can to keep a competitive edge.

So when upgrading to LTE, don’t sit back and watch your competitors overtake you – carry on optimization, check your systems heart rate - don’t let it struggle up those hills.

-- Fiona Ungar, Corporate Marketing Manager