The Art of Asking

Not long ago I received a link from a friend to a TED talk called “The Art of Asking” by Amanda Palmer. This was a remarkable talk by music artist, Amanda Palmer, that demonstrated an alternative kind of thinking about music fans, sales, and human interaction.

Instead of just selling her music to her listeners, Amanda tries to connect with them. Rather than having people pay for her music, she uses social applications to ask for donations while offering her art for free. The results are astonishing. Amanda has made more money giving her music away for free than she would having selling it. And at the same time, she has developed a relationship with her fans that benefits both herself and her listeners. This is an unprecedented phenomena.

Mobile operators can learn a lot from Amanda. Just as the music industry and the way artists interact with their fans is changing, the way operators do business should also be changing.

Now, as LTE becomes increasingly pervasive, operators are looking for ways to return their massive investment in infrastructure. Some turn to the promotion of sophisticated pricing plans as a way to increase their revenues from LTE networks. However, taking an example from Amanda, mobile operators could generate revenues by engaging with their subscribers, rather than just focusing on selling data packages. They already provide their subscribers the means to connect to online content, applications, emails, videos and all other mobile data activity. And they now have a unique opportunity to become an integral part of the mobile Internet experience.

By changing their business model, mobile operators can generate revenues not directly from their subscribers, but indirectly from revenue-sharing agreements with content providers. It’s a win-win-win opportunity. Users benefit from more personalized and relevant content; content providers can promote their content directly to their desired audiences; and operators generate new revenues while offering their subscribers an improved and differentiated user experience.  

Just as Amanda has turned the music industry on its head, now is the time for mobile operators to do the same for the mobile Internet.

-- Yoav Shay Daniely, Director of Product Management

2012 Mobile Internet Statistics

A new year has started and after we sober up, we can look back at 2012 and quickly summarize it before moving on. Here are some interesting statistics on mobile internet usage:

So, the mobile usage broke its own record once again this year. Smartphones are everywhere and we use them more than ever:

• Mobile accounts for 10% of internet usage worldwide 
• Smartphone website traffic more than doubled in 2011-2012
• 20% of all YouTube views are from a mobile device
• The number of smartphone searchers doubles every two months

As we browse more on our mobiles, we expect browsing to be fast and smooth and don’t have the patience to wait for pages to download:

• 74% of consumers will wait 5 seconds for a web page to load on their mobile device before abandoning the site. 
• 46% of consumers are unlikely to return to a mobile site if it didn't work properly during their last visit.
• 71% of mobile browsers expect web pages to load almost as quickly as or faster than web pages on their desktop computers

When it comes to shopping, our smartphone becomes essential. It’s always handy, and if done properly, mobile shopping can be quick, simple and fun:

• US consumers spend almost 1 of every 10 e-commerce dollars using a mobile device 
• eBay sells something via a mobile phone every two seconds
• 67% of customers will like a Facebook page to save 25% or more
• 28% of consumers share deals through social media
• only 4% of consumers prefer to shop via an app (most prefer the mobile internet)

It's no secret that almost everything we do on our mobile is social - emails, text messages, Facebook, Instagram, tweeter, etc. Most people believe it’s another way to communicate with the people around us. The following statistics will make you wonder … 

• 24% of people have missed witnessing important moments because they are too busy trying to write about them on social networks
• 83% of people believe platforms like Twitter and Facebook help them make new friends
• 25% of people believe social networks have boosted their confidence
• 24% of Americans and 28% of Brits have admitted to lying or exaggerating on a social network about what they have done and/or who they have met
• 53% of people in the UK are ‘dual screening’ (using a phone whilst watching TV for example)
• 40% of people spend more time socializing online than they do face-to-face 

All in all it was a good year for the mobile internet industry.

Looking forward to 2013!

-- Chen Didi-Barnea, Product Marketing Manager