Mobile Video Optimization 2012, the only event dedicated entirely to mobile video optimization, starts today. As Bronze sponsors of the event, we are excited to have the opportunity to present our unique capabilities to an audience of European mobile operators. Liam Galin, our President & CEO, will be presenting “Beyond Optimization – Next Generation Services” and Tal Dagan, our Director of Product Management, will be participating in a panel on QoE vs. QoS.
As a teaser to what will be divulged at the event, we published a press release today revealing minimum quality of experience levels that lead to subscribers abandoning video viewing and downloads. We found that subscribers who experienced eight or more seconds of video stalls (buffering) were 73% more likely to abandon video viewing, resulting in customer frustration and possibly churn. Operators can use this quality of experience metric to determine when and what type of optimization technique to apply to ensure a smooth video viewing experience.
We also found that some subscribers receive more bandwidth than their usage requires while others aren’t receiving enough bandwidth to ensure a smooth video viewing experience. To address this issue, our Harmony platform pinpoints specific areas in the network that are experiencing traffic congestion, whom the affected subscribers are, and the end-to-end experience for specific users, enabling operators to manage service performance proactively and promptly. Harmony is then able to reallocate bandwidth based on the true needs of individual subscribers, thereby ensuring a positive user experience for all.
In addition, by optimizing only where and when required, Harmony ensures a high quality of experience while providing a small footprint solution. This is especially relevant for LTE networks, which are ultra-high capacity networks with enormous amounts of data.
If you’re in the neighborhood, come check us out at Mobile Video Optimization 2012, June 12-13, at the Marriot Hotel in Brussels, Belgium.
-- Naomi Rabbie, Director of Corporate Marketing
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